The FCC gets an option to outsource Sirius XM channels.
The FCC is looking for ways to lease 12 Sirius XM Radio
channels to independent contractors as part of last July’s
merger agreement between the two satellite companies.
Beverly Hills-based talent developer Malik Shakur thinks
he’s got the answer. His iClick2Media offers to form a joint
venture with satellite company AlphaStar International to
create American Independent Radio (AIR). Shakur wants
the FCC to select AIR to “manage” the 12 channels.
His proposal says AIR will use social networks and will
partner with local and national governments to recruit
programmers. According to its outline, “AIR will also
encourage current internet radio operators and
established terrestrial radio programs and content
providers to apply as well.” In FCC filings,
AIR attorney Jeneba Jalloh Ghatt says AIR would
be able to prepare content to be heard, as well as
independently uplink the channels to Sirius XM satellites.
“The benefit of this option is it eliminates the fear
independent content could possibly be given inferior or
discriminatory treatment to affiliated Sirius XM content,”
says Ghatt. She adds AIR would assume all responsibilities
from the satellite radio company, pledging to voluntarily
enforce indecency rules. Promising a transparent process,
it says the new channels could be launched by November.
www.insideradio.com
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