The content broadcast on the network would be available to anyone with mobile devices with Internet access and streaming capabilities. They would not need to invest in purchasing a SDARs transmitter device for their car, home or office to receive the content broadcast on the independent channels. The mobile phone for example, could be used as a radio. Responding to a query for the need to be on the SDARs network when the content can be made available via Internet, Ms. Malchado indicated that the power of the brand behind Sirius XM would command a larger audience for content providers even beyond the 19 million Sirius XM subscriber base.
Further, Mr. Shakur mentioned that many people have mobile devices with Internet streaming capabilities because they do not have home phones and rely on their phones to be a source of communication and entertainment. A mobile phone has and can be more ubiquitous than a car radio, as not everyone has a car but more and more people, regardless of their income have mobile phones. The independent content providers creating programming in Punjab, for example, can reach beyond the market of his local community that may have a large Indian American population to pockets of Indian Americans in the Midwest, in Alaska and Hawaii for example. Likewise, the market of native Indians who do not have access to content in Punjab because they live in a homogenized part of America would now have access to the unique content via AIR and through use of their mobile device. The unserved market of listeners of programming transmitted in Korean for example, or listeners to Soca music for example, will then also have a radio station option irrespective if they lived in a heavy Korean-American population or not or in Miami where there is a large Soca music listening audience.
In addition, the attached Power Point presentation which answers reply comments and delineate how iClick2Media intends to launch American Independent Radio in 180 days was left with the FCC staff as well as the attached summary of a selection of members of the Board of Advisors.
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